Tips for Writing a Houston Home Listing that Sells Itself
Houston homebuyers today have access to more information than at any time in the past. As a result, it is easy for them to feel over stimulated, especially when browsing Houston home listing after home listing.
To make your Houston home listing stand out, you need it to be an informative, concise description of your home. Of course, this can be easier said than done.
However, while writing the perfect Houston home listing does take a little thought – and you maybe even a couple of drafts – the time spent will be well worth the effort when potential buyers start requesting more information.
Maximize Your Headline
The ideal headline for a home listing is going to be no more than three words that instantly grabs the reader’s attention. Think: “Enchanted Forest Setting” or “Charming Cottage.”
Use the headline to capture the characteristic that you think Houston buyers will be most drawn to without touching on any features.
Start Strong
You only have a few seconds before buyers decide if your home is one they are interested in. For this reason, you want to start strong, placing the strongest selling features at the beginning.
So, instead of talking about being on a tree-lined street with sidewalks as an entry, consider leading with your gourmet kitchen, bedroom balcony with beautiful views, or spa-inspired bath with Roman tub and steam shower.
Once you have the reader’s attention you can then begin to fill in the rest of the story.
Stay Succinct (but Thorough)
Yes, you read that correctly. Succinct yet thorough. Your home listing should walk potential buyers through your home outlining all of the amenities. Don’t forget your new furnace, updated light fixtures, and freshly paved driveway. You want to cover all of your home’s selling points, but you don’t want to write a novel.
Keep in mind that your home listing should be under 250 words, which is why you may need a few edits in order to achieve.
Be Bullet Friendly
Bullet points make it easy for a Houston buyer to find out the most important facts about a home without even blinking. By using bullets for the information they are most interested in, including lot size, interior square footage, location, number of bedrooms and bathrooms, and school district, you are giving them exactly what they are looking for in easy to digest bursts of information.
Honesty Wins
Believe it or not, over-exaggerating your home’s features in your online home listing is not going to do you any favors. By setting unrealistic expectations, your potential buyer will feel let down when they come to see the home in person. Not to mention, if a buyer thinks they are being lied to about something, they will wonder what else you may be bending the truth about.
While your online Houston home listing is not going to close a sale, it will get potential buyers in the door. Use your home listing to introduce them to the facts that make your home special. These are the reasons why they should look at your Houston house rather than the five others in your neighborhood. Be thoughtful, but remember to keep it short and honest.